The Social Selling Tips & Tricks newsletter is using Gifs as its cover image for a weekly newsletter. FlexClip’s image to GIF converter helps you create an interesting GIF from separated photos for YouTube, Instagram and other social media platforms. Select GIF as the export format and then download. This way, people are more likely to get interested and click to read the whole thing. Add animated texts, transitions or more if necessary. It will display as an animation both inside and whenever the article is mentioned. It is more effective if you save a GIF and directly upload it into your article as a header.
If you copy and paste a link to an external GIF, it will be animated inside your article. The trick is that LinkedIn supports GIFs as article components in only two ways: as links or as headers. You could drive your point home if you embedded a GIF of a proper office chair or an animated graph of what happens to a person’s back if they sit improperly. Let’s say your article is about the importance of ergonomic furniture for office worker healthcare. You can upload a GIF as part of an article if it is relevant to the value. This is a good rule of thumb, but there can be some exceptions that are worth mentioning. We mentioned when we talked about GIFs for company pages that you should avoid embedding them in articles. The post, however, is about their culture and team insights. Their goal was to make them interested and click see more. Look how Chili Piper used a gif together with their optimized opening line In the words of Rex from Toy Story, “what does a space ranger actually do?” to catch readers' attention. Include the right GIF in the right spot and suddenly you are perceived as witty, friendly, down-to-earth, and relatable. You can be more relaxed and communicate with your audience in a more casual manner. In a regular post, you have a little more breathing room. A GIF in that context might come across as inappropriate or even crass.
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You use them to showcase your expertise, share some findings, contribute to industry debates, and overall add professional value. We recommend keeping it down to posts only.Īrticles are usually perceived as serious professional content. You can still use GIFs in your company page posts, articles, and as article thumbnails. That used to be a possibility in the past, but as of January 2022, only JPGs and PNGs are supported. Remember, GIFs can’t be used as profile pictures or cover photos. However, there are limits to what you can and cannot do. Use that to your advantage to build brand trust, improve your reputation with your current user base, and maybe even attract some new customers. They like seeing proof that the company is run by living, silly humans like themselves. People like to interact with businesses that show a sense of humor.
However, a bit of silliness can take you a long way. After all, GIFs are silly little animations, and company pages are serious business. Adding a GIF to a LinkedIn company page might seem counterintuitive.
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